Can you see the future of Marketing? – Basic and to the Point.
One of the top business, sales, and marketing experts on earth is Mr. Dan Kennedy. Dan has won international recognition as a “millionaire-maker,” helping people in dozens of different businesses turn their ideas into fortunes. Entrepreneur Magazine says that Dan Kennedy has “at least 101 moneymaking ideas for any business owner.” ‘Millionaire-Maker’ Dan Kennedy moves with remarkable ease from one very different field to another, working with clients in 62 different businesses, industries and professions, earning as much as $250,000.00 in a single month providing unusual direct-response advertising and direct marketing advice, strategy, copywriting and marketing materials, video production and infomercials, and profit improvement systems.
Kennedy’s clients include everything from sole entrepreneurs to huge corporations. Here are just a few examples – there’s the husband-and-wife couple who came to Dan with an idea, a mountain of debt, and failing advertising. Less than two years later, they have zero debt and a home-based mail-order business generating over 200 000.00 a month at about a 40% profit margin.
On the other hand there is Dan’s marketing consultations with billion dollar information marketing company Guthy Renker. Dan helped U.S. Gold increase its revenues by millions. The list goes on and on.
Dan taught me the principle of total customer value. Basically, Dan stressed that it easier and faster and ultimately more profitable to focus on developing the existing relationships with current customers.
We turned our whole business around by focusing greater attention and energy to providing excellent customer service. One of the skills that goes with this focus is handling customer complaints. Learning how to handle customer difficulties in a way that grows the customer’s loyalty rather than fractures it.
A client can take offense to a number of things when it comes to doing business with you. Whether it be the actual product, your prices, or your customer service, some clients just find things to gripe about. And you can’t ignore their complaints. Instead, acknowledge their problem and defuse the situation by:
Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it’s best that you don’t treat it that way. Keep your composure and remain cool.
Beginning your phrase with, “Let me see if I understand you completely.” Then restate the complaint of the customer. This accomplishes two things. First, it gives the customer pause and a moment to calm down. Second, it shows that you are listening and taking their concerns seriously.
Making sure you find one thing in their complaint that you can agree with. It doesn’t matter how baseless you may see their complaint, pick one major point you can agree with. Build your rebuttal on that point. As an example: “Well, Mr. Thomas, I can totally understand you being upset about the delivery being late. I will see to it that it doesn’t happen again. Now, about your other concerns…” This shows them that you are not defensive about the situation, and you would rather help solve their problem than make excuses.
Finding a solution to the problem. Remember, the only reason a client picks a fight in the first place is to get their point across that they have a problem. Your job is to always stay focused on solving that problem. Don’t forget that when you handle this situation correctly, you will gain more customer loyalty and this will really pump up your bottom line.
In my mind the right instruction saved my business. I learned about total customer value and how refocusing on that alone can make things fun and profitable, where before it looked dreary and hopeless. Dan Kennedy’s Magnetic Marketing is the centerpiece of his teachings.
He’ll let anyone try it for 1 year with a full money back guarantee with no hassles or fuss. Sometimes when you come to the point where things aren’t working and you have nothing to lose. That’s when the right teacher appears. Or maybe you are just starting and can’t afford set backs.
I am not a fan of trying to be a pioneer in a field where there is so much saturation of information and strategies. It only leave me shot up and full of arrows. When I picked the right teacher, the one who makes people money again and again, my fortunes turned. It totally pays to stop guessing and to simply copy the way people are making money.
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